A common question that is raised by many new prospects I come to meet is whether we have done work or are “niched” in a particular industry. If you are new to SEO or considering an SEO company, this is a valid question. However, by nature, I’m a marketing professional…so my common answer is “why does it matter?”
Ok, i know that this statement appears to be an arrogant. But please allow me to explain my position on the subject.
First, SEO is not marketing. It is a component, but its really an execution. A true point of differentiation if you ask me. Getting high rankings for particular search phrases means nothing unless you know why you are doing it in the first place and how its going to benefit a company’s business model.
Secondly, if you marketing professional, it simply doesn’t matter what industry you service. The question at hand is “how can i leverage this company’s strengths (or reposition its weaknesses), so that new prospective visitors will want to buy from this company versus its competitors.” If you are “niched” in a particular industry, a cookie cut strategy simply wont fit the bill. My question would be ” What are you going to do for my company that will be any different than your other customers!?!” Without beating the dead horse here, the main point is that I’m more interested in positioning the company in the marketplace than just getting search engine traffic. After all, not all companies are going after the same demographic, offer the same services, or charge the same prices.
Lastly, niched SEO companies cannot learn or leverage what is learned from other industries/disciplines and bring these new technologies to the table for the greater good. It’s about truly helping companies reach the goals, establish their business online, and get them the results they deserve. Trying to do so in a “vacuum” only supports a single ecosystem. By helping and learning from other industries, new insights and technologies can be adopted from one industry to another, therefore stimulating the entire online marketing discipline…for all to benefit.
Well, if you ask me, the above isint a just a position. It reveals the simple truth in fundamental marketing.
