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I recently read an article from the Washington Post Blog stating that Google is putting end to an old prank “the Google Bomb.” If you are new to Google bombing, essentially its a technique that a group of collaborated website owners/bloggers do to get a website to rank for a specific keyword by linking to that site with keyword rich anchor text. Whew! That was a mouthful, but in case you are not entirely sure, perhaps the best example was when you could do a search in Google for “miserable failure” and George Bush’s bio was the first result. This was recently removed about a year ago, but it showed an important aspect to search engine optimization. Simply, links matter a lot when it comes to ranking a site.

I kind of miss the above example because it was a powerful demonstration to show prospective clients the power of linking and why search engine optimization is typically not a one shot deal. In any regards, according to Rick Klau, a member of the Google strategic partner development content acquisition team, Google now looks for these rings of links based on how fast they are built along with other factors. However, Bloggers and other web savvy individuals are already finding ways to work around this new algorithmic change.

It has been my experience that nothing is safe from hackers or pranksters and its likely that new Google Bomb will built given enough time. Regardless, i think its fair to say that Google still places high emphasis on linking and that building link popularity slowly is the best way to play the game for high search rankings.