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	<title>Comments on: No Room For Getting Cheap When It Comes To PPC Management</title>
	<atom:link href="http://www.tmaemarketing.com/blog/2008/07/30/pay-per-click-advertising/no-room-for-getting-cheap-when-it-comes-to-ppc-managment.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.tmaemarketing.com/blog/2008/07/30/pay-per-click-advertising/no-room-for-getting-cheap-when-it-comes-to-ppc-managment.html#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=no-room-for-getting-cheap-when-it-comes-to-ppc-managment</link>
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		<title>By: Christian Del Monte</title>
		<link>http://www.tmaemarketing.com/blog/2008/07/30/pay-per-click-advertising/no-room-for-getting-cheap-when-it-comes-to-ppc-managment.html/comment-page-1#comment-31</link>
		<dc:creator>Christian Del Monte</dc:creator>
		<pubDate>Wed, 30 Jul 2008 22:06:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.tmaemarketing.com/blog/?p=18#comment-31</guid>
		<description>Thanks Elizabeth,
Sometimes it&#039; just great to share some frustration:)</description>
		<content:encoded><![CDATA[<p>Thanks Elizabeth,<br />
Sometimes it&#8217; just great to share some frustration:)</p>
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		<title>By: Elizabeth</title>
		<link>http://www.tmaemarketing.com/blog/2008/07/30/pay-per-click-advertising/no-room-for-getting-cheap-when-it-comes-to-ppc-managment.html/comment-page-1#comment-30</link>
		<dc:creator>Elizabeth</dc:creator>
		<pubDate>Wed, 30 Jul 2008 18:16:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.tmaemarketing.com/blog/?p=18#comment-30</guid>
		<description>Couldn&#039;t agree more.  PPC management is very much a get what you pay for type industry, you cheap out, expect to get cruddy traffic and cruddy clicks.</description>
		<content:encoded><![CDATA[<p>Couldn&#8217;t agree more.  PPC management is very much a get what you pay for type industry, you cheap out, expect to get cruddy traffic and cruddy clicks.</p>
]]></content:encoded>
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		<title>By: eZanga_PR_Spec</title>
		<link>http://www.tmaemarketing.com/blog/2008/07/30/pay-per-click-advertising/no-room-for-getting-cheap-when-it-comes-to-ppc-managment.html/comment-page-1#comment-29</link>
		<dc:creator>eZanga_PR_Spec</dc:creator>
		<pubDate>Wed, 30 Jul 2008 13:23:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.tmaemarketing.com/blog/?p=18#comment-29</guid>
		<description>You are right that three of the variables are Campaign and account structure, website content and web analytics.  One of the things that can not be forgotten is recognizing that click fraud is real and does effect ROI. With eZanga&#039;s anti-click fraud technology, Traffic Advisers, fraud is detected real time rather then after the fact, therefore increasing ROI. eZanga.com offers customized ad campaigns and personal account managers.</description>
		<content:encoded><![CDATA[<p>You are right that three of the variables are Campaign and account structure, website content and web analytics.  One of the things that can not be forgotten is recognizing that click fraud is real and does effect ROI. With eZanga&#8217;s anti-click fraud technology, Traffic Advisers, fraud is detected real time rather then after the fact, therefore increasing ROI. eZanga.com offers customized ad campaigns and personal account managers.</p>
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