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I posted earlier this month about automated blog spam and ts impact on the blogoshpere. So i thought i would do a follow post about legitimate comments and the benefits that they provide.

I feel that this is a significant issue because I believe that most businesses that blog truly misunderstand that blogging is really a community. When I’m in front of new prospects, I tell them that blogging is kind of like instant messaging, however it has a slight delayed effect and what you write is virtually never forgotten. I relate it to instant messaging because blogging is a two way communication medium. It allows those that share or disagree with your beliefs to challenge or divulge their opinions and emotions. Most mediums lack this ability, so to appreciate blogging as a whole, you should embrace the fact that this wonderful medium has the ability to create relationships regardless of where you reside. In fact, thats what makes Social Media so attractive and widespread.

To engage in the blogging community and reap all the benefits, I suggest that you take a step back and read what others in your industry are writing. (For ideas in your industry, you can check out our Business Blogging Directory) I think you will find that there are many inspiring writers that share your same beliefs, but also may offer a different point of view that will sharpen your overall senses. If you come across such a gem, don’t click the back button. Instead, give a couple of cents as to what inspired you or why you firmly disagree to the thought in question. I’ve had the pleasure to meet many bloggers that simply have reached out from comments or e-mails that have eventually become business friends. These are the same kind of customer advocates that most businesses ultimately want to achieve, except that it happens in cyberspace and are actually easier find. When you do truly connect, i think you will find this to be an actualizing event because most of us are looking to “connect” through an entire lifetime.

The Best Tip for Great Comments That Build Relationships
Remember when you went on your first date and the best tip you got was “to be yourself?” Same thing holds true here. Great comments on blog posts come from the heart and not for any reason on that. If you are out just trying to build links to your website or get your brand noticed, I would suggest to find another avenue because your strategy is likely going to be short lived. Sure, you might get a couple comments past newer bloggers, but the ones that really care about what they write, know the difference between wanting a link or engaging in conversation.

Blogging is a great social medium. However, businesses that simply regurgitate press releases, articles, and other worthless junk are likely never going to get the bigger picture. If you really want to reap the benefits from blogging, look at it from a community point of view and i promise that great sustaining relationships will follow.