Monthly Archives: October, 2008
Negative Keywords: How To Identify PPC Keywords Not Worth Purchasing
Share There are a lot of theories on the best practices to manage a pay-per-click (PPC) advertising campaign from how to target keywords, what ad text to use, and what to put on your landing page. Many of these theories pose good arguments and it’s almost impossible to nail down “the perfect” strategy. Therefore, I [...]
Tips to Improve Shopping Cart Abandonment For The Holidays
Share As the financial economy continues to looks meek, I thought I would take this as an opportunity to discuss some tips on how to lower your shopping cart abandonment as we near the holiday season. Whether you are looking to increase conversions or improve customer shopping satisfaction, here are some great tips to make your website [...]
