Monthly Archives: March, 2009
Quality: A Formula of Bitrates and Pixels (Part 1: Bitrates & Compression)
Share When it comes to video, one of the biggest concerns is the quality. It’s a struggle every videographer faces; and rightfully so. The quality of the video can determine whether or not the message of your video is conveyed. If the quality is too low and your video is pixilated, jittery and full of [...]
5 Reasons Why SEO and Social Marketing Are Like Strength Training
Share In the good old days, buying advertising was as simple as calling a media buyer to find out how much inventory was available. Advertising could be purchased by length and frequency where simple pricing rates could apply. In the online realm, a creative executive soon finds that the model is not only dissimilar, but [...]
The Perfect Landing (Page)
Share An important aspect of any pay per click advertising campaign is the landing page. You’ve written a compelling ad; it’s been found by the search engines; then suddenly – CLICK – and that potential customer has arrived on your landing page. Let’s hope you’ve done a good job to convince him/her to fill out [...]
How Google’s Algorithm Really Works- PageRank Facts
Share How Google’s Algorithm Really Works Originally uploaded by tmaemarketing I thought that this was a funny depiction of how Google’s algorithm may work and is the second cartoon in our series. In reality, Google’s algorithm is very complex. At the heart of Google’s algorithm lies its Patented PageRank technology. Here is a fun fact [...]
Tips for Writing Web Copy (Part II – Writing for an Online Audience)
Share Writing for the Web can be a bit tricky. It’s different than writing for any other medium because you really want to engage the reader and get them to take action immediately, right there on the site. With the average user spending a maximum of 7-12 minutes on a site, you have very little [...]
