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The internet has practically turned press releases into a form of direct marketing. Before the only way for your press release to get published was if an editor deemed it newsworthy. But now with the Internet, anyone can submit a press release online and get it pickup by news search engines like Google News and Yahoo News. With more and more people turning to the Internet to get their news, online press releases are now an effective way for companies to communicate directly with their target audience.

Web friendly press releases

More people get their news and information about products and services online than ever before. Regularly submitting online press releases is a great way to create news about your business, communicate directly to your consumers and build link popularity for your own site. But to make sure you get the most from your online press release and that it will rank well in the news search engines, it needs to be web friendly and search engine optimized.

Here are a few quick tips for optimizing and writing web friendly press releases:

• Use important keywords that your audience is likely to search for in the title of the press release.

• Repeat those important keywords a few times in the body of your press release, especially in the first paragraph or summary.

• Link those keywords back to your own website, but not just your homepage. You’ll get better link popularity if you can link them to an internal page or landing page that deals specifically with that keyword phase.

• Use images; insert your company logo, photos, video and graphs to show your reader what you’re talking about.

• Structure your press release just like you would any other piece you’d write for the Web with headings, subheadings, bullet points, bold and italics.

The Internet has changed the way we communicate in so many ways and now has even changed how we communicate with press releases. However, it is still important that your press release remains newsworthy. When using online press releases to communicate with your consumer, it can become easy to forget the actual news story and write one long advertisement. This could hurt your credibility and the reach of your release. I hope you find these tips helpful as you begin utilizing online press releases as a way to communicate directly with your consumers.