Alright, now that you have a grasp on what Twitter is and how other businesses are using it in their social media marketing plans, it’s time for you to “join the conversation.”
Part 4 of the Minnesota BBB”s 2009 Focus Seminar provides a basic walkthrough of the steps involved in setting up a Twitter account and offers some tips on how to best configure it as a business marketing tool. Like initiating any business or marketing strategy, it never hurts to be prepared.
Keep in mind your overall marketing objectives as you set up your account. It might be a good idea to think through or even prepare a few of these before you start like your username, bio, what picture you want to use (yours or your company logo?), a background image, etc.
- Choose your username
- See if your friends are on Twitter
- Choose others to follow
Configuring Your Account
- Choose your time zone
- Write your bio
- Select to protect or not protect updates
- Add your phone number
- Choose to receive update notices
- Upload your picture
- Design your background
For more tips and insight on using Twitter to get you more business, watch Part 4: Creating and Configuring a Business Twitter Account. And be sure to stay tuned for more from, “How to use Twitter for Business.”
It is important that every single business account always be filled out completely and customized to represent that branding power of a business.
Good point Nick. I can always count on you for being thorough:)