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Well, if you’ve stuck with us this far, hopefully you’ve got a good grasp on Twitter and how you can use it to increase business and communication with your consumers. But one very important question remains: How do you measure its success?

Measuring Social Media Success and ROI

• Exposure
       •  Visits
       •  Search Engine Rankings
       •  Comment Tonality
       •  Buzz
• Engagement
       •  Click-Throughs
       •  Repeat Visitors
       •  Readership (duration of visit)
       •  Subscriptions
• Influence
       •  Awareness
       •  Purchase Consideration
       •  Attitudes
• Action
       •  Visit Key Pages
       •  Attend Events
       •  Make a Purchase
       •  Tell a Friend
       •  Contact

Thanks for watching!

We hope you found this presentation helpful and wish you luck as you start your Twitter marketing campaign. Remember, the most important factor in determining your success when it comes to social media is participation. So what are you waiting for? Go on, join the conversation. Or better yet, start it!