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If you haven’t heard, Google is expected to rollout its latest search engine algorithm, Caffeine, just after the holidays. Google hopes the new algorithm will provide better, more accurate and relevant search results for users. But for many of us (website owners and search engine optimization providers) this can be scary stuff.

What’s New with Caffeine

Based on testing done by some other people, rumor has it you can expect Google Caffeine to be:

• Faster - Google nearly doubled the speed in which its search results are generated
• More Accurate – The new search seems to put more emphasis on keywords
• Timely – Search results seem to change faster with new articles
• Bigger – Larger index, turning up more results for each search

So what does this mean for your site?

From an SEO stand point there may be a few things you can do to make sure Caffeine doesn’t take off with out you.

• Keywords – Since more emphasis seems to be placed on keywords, get your title tags, description tags and copy chop full of them and make sure you’re using the right ones to accurately describe your products of services.
• Load Time – Reduce your site’s and pages’ load times. People get frustrated when they have to wait for a page to load with will often click back or close out of the search all together. It is believed that the new “faster” Google will rank faster loading pages higher than ones with long load times.
• Content – Update you site regularly with new, original content. Google wants to be accurate and up to date so sites with fresh and relevant content are likely to be ranked higher than sites that haven’t been updated in a long time.
• Quality Links – Link building will still be important, but the emphasis will be on high quality links that are also relevant to your site. Any old high quality link will no longer do. This goes for both inbound and outbound links.

All these changes are really just to improve search results. And isn’t that what everyone really wants – faster, more accurate and relevant results? So don’t be afraid - grab a cup o’ joe and get ready for some Caffeine!

If you use the internet at all there is no doubt that you’ve been seeing a lot of that little orange icon. Like most, you’ve gone right by it, continuing for the information that you are searching for. When in fact, that little icon could be helping you find information and saving you time!

RSS stands for “Really Simple Syndication” and is generally used by websites who have content that is updated frequently.  A feed is a document that contains a part or all of the updated content along with the date and author. Using a feed reader (you can download them from Google or Yahoo! for free) You will be able to add the feeds of all your favorite sites with the click of a button and then have the latest content from your favorite websites all located in one place.

Increase Your Website Traffic With An RSS Feed

If you own a website, at first glance providing a feed doesn’t seem like a good idea if they don’t even have to visit your site to see it! Generally this is not the case, when supplying a feed most sites will supply a partial feed so that if the story is of interest, readers will need to visit your site for the full story. You are also able to display the feeds of other websites on yours – instantly generating content for your website.