Category Archives: Pay Per Click Advertising
The Perfect Landing (Page)
Share An important aspect of any pay per click advertising campaign is the landing page. You’ve written a compelling ad; it’s been found by the search engines; then suddenly – CLICK – and that potential customer has arrived on your landing page. Let’s hope you’ve done a good job to convince him/her to fill out [...]
Negative Keywords: How To Identify PPC Keywords Not Worth Purchasing
Share There are a lot of theories on the best practices to manage a pay-per-click (PPC) advertising campaign from how to target keywords, what ad text to use, and what to put on your landing page. Many of these theories pose good arguments and it’s almost impossible to nail down “the perfect” strategy. Therefore, I [...]
New Google Adwords Quality Score Improvements
Share If you are currently using Google Adwords, you may be interested to hear that Google just made some improvements to its quality score algorithm. In case you are not entirely sure, Google Adwords quality score is a major determinant in how much an advertiser ranks and pays for their keywords relative to competitors. Google’s [...]
No Room For Getting Cheap When It Comes To PPC Management
Share I typically get asked about once a week what pay per click management entails as more businesses are getting weary of where their management fee’s are going towards. This isn’t too surprising given the shear amount of companies entering the online PPC arena and want a piece of the action. However, sometimes I’m just [...]
Google Bombing May Be Dead, But Linking is Not.
Share I recently read an article from the Washington Post Blog stating that Google is putting end to an old prank “the Google Bomb.” If you are new to Google bombing, essentially its a technique that a group of collaborated website owners/bloggers do to get a website to rank for a specific keyword by linking [...]
