If you run a blog, you may wonder what really goes on when you write and publish. Blogs seem simple, yet under the surface there is so much technology at work, which makes it seem simple. Take tags. Tags can help in blogging and SEO. Tags can differentiate your pages from others, avoiding duplication problems. And tags are very different from categories.
Tags and Categories
There are some basic similarities between tags and categories. There are many reasons to use categories, such as how they separate your blog posts and make SEO easier. You should, for example, avoid using multiple categories for one post, because in doing so you risk duplicate content. Tags are different. With tags, you naturally want to use more than one on one blog post, using them to batch similar blog posts together for SEO purposes.
Tags and categories separate your blog posts, for SEO and for functionality. They look alike, but there are some key differences. If you run a celebrity blog, you may write on the same person enough to create a tag, but not a whole category. Or you may use a unique category and tag for SEO if the person is a major subject.
When should you use tags?
Tags should be used to separate subjects and as well as link them. If you are running a celebrity blog, it can be useful for you to use simple and short descriptions in order to capture social media hits. Tags should be used often. There is no danger of duplicate content. You can likely come up with 10 good, short tags for your celebrity blog, from “quarterback” to “action star” and specific names.
When should you use categories?
Categories are used to batch articles together, rather than linking them together for search engines. As stated, unlike how using more than one tag can be beneficial, you rarely want to use more than one category. Categories are typically known prior to writing the blog post; you have a category for “movie stars” for your similar themed posts.
How do they help SEO?
While you should quite often use multiple tags, you don’t want to be seen as spammer. However, tags along with categories are a necessary tool to use. You can do more with tags, capturing hits via social media, and using keywords. So where do categories help? Categories have some key advantages, namely that they are considered stronger keywords by search engines. Tags will have less of an impact on SEO than a category, because search engines like Google use categories for page rank.
Now that you know more about tags and categories, you can optimize your blog so more readers find it.
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