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Give Your SEO a Caffeine Jumpstart!
If you haven’t heard, Google is expected to rollout its latest search engine algorithm, Caffeine, just after the holidays. Google hopes the new algorithm will provide better, more accurate and relevant search results for users. But for many of us (website owners and search engine optimization providers) this can be scary stuff.
What’s New with Caffeine
Based on testing done by some other people, rumor has it you can expect Google Caffeine to be:
- Faster - Google nearly doubled the speed in which its search results are generated
- More Accurate – The new search seems to put more emphasis on keywords
- Timely – Search results seem to change faster with new articles
- Bigger – Larger index, turning up more results for each search
So what does this mean for your site?
From an SEO stand point there may be a few things you can do to make sure Caffeine doesn’t take off with out you.
- Keywords – Since more emphasis seems to be placed on keywords, get your title tags, description tags and copy chop full of them and make sure you’re using the right ones to accurately describe your products of services.
- Load Time – Reduce your site’s and pages’ load times. People get frustrated when they have to wait for a page to load with will often click back or close out of the search all together. It is believed that the new “faster” Google will rank faster loading pages higher than ones with long load times.
- Content – Update you site regularly with new, original content. Google wants to be accurate and up to date so sites with fresh and relevant content are likely to be ranked higher than sites that haven’t been updated in a long time.
- Quality Links – Link building will still be important, but the emphasis will be on high quality links that are also relevant to your site. Any old high quality link will no longer do. This goes for both inbound and outbound links.
All these changes are really just to improve search results. And isn’t that what everyone really wants – faster, more accurate and relevant results? So don’t be afraid - grab a cup o’ joe and get ready for some Caffeine!
