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From understanding its culture and attracting followers to choosing your following and using desktop applications, there are a number of factors that can increase your odds of social media success when it comes to using Twitter for business.

Part 8 of the Minnesota and North Dakota BBB’s 2009 Focus Seminar, offers simple tips and information to help you succeed when it comes to using Twitter as a business and social media marketing communication tool. Driving community participation is key and the best way you can get participation is to publish the fact that you are on these channels. Put it on your website. Use it in your email signature. Promote it on your offline materials.

Aside from creating a following and getting real participation, another item that’s going to effect your success with Twitter is finding the right programs.  We mentioned earlier that by itself, Twitter is not exactly “user-friendly” but there are desktop applications and software programs that work with Twitter to make it easier and more convenient for the user.

Tweet Like A Pro

• Desktop Clients – view tweets, replies and direct messages all in one interface, group people together, handle multiple accounts, monitor what others are saying
• Twitter Search – Find other people
• Tweet Schedulers – setup tweets to be published at a later time, auto follow people, send automatic direct messages to people who follow you
• Integrate Files - images and video
• Twitter Mobile – tweet and monitor your twitter account from your mobile phone

The more you know about Twitter and the people who use it (tweeple), the easier it will be for you to use it to leverage your business and marketing goals. Watch Part 8: Setting Up for Social Media Success now and be sure to tune in next week for the exciting conclusion of “How to Use Twitter for Business.”