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August 21, 2009

How to use Twitter for Business Part 3: What You Should Know Before You Tweet

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As a marketing tool, social media is a relatively new concept for many people and many businesses. You might be familiar with what Twitter is or even use it to follow your friends, but where do you even begin creating a marketing campaign centered around it?

What should you know about Twitter before getting started

  • It’s relatively disorganized…
  • Communications are short… 140 characters
  • Offers an API which makes it easier to use… otherwise not very user friendly
  • It’s quirky… 98% up time in 2007

 

Well, one place to start is by looking at what other companies are already doing. The third video segment of the 2009 Minnesota BBB Focus Seminar, “How to use Twitter for Business” begins with a few examples of actual business’s Twitter accounts and different campaign strategies and offers advice on what you should know before you Tweet. 

For more Twitter tips on how to use it as a social media marketing tool for your business, watch Part 3: “What you should know before you tweet.” And be sure to stay tuned for more from, “How to use Twitter for Business.”

Filed under: Social Media Marketing — Tags: marketing plan, social media, Social Media Marketing, Twitter, Twitter for Business — Jennifer Gelhar @ 9:59 am
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