Tag Archives: pay per click
Sidestepping a Slow Economy with Search Engine Marketing
Share If your company hasn’t felt the pinch of a slowing economy yet, you are one of the lucky few. However for many businesses, the onset of a recession has led businesses looking for more cost effective ways of getting their message to their target market without breaking the bank. Businesses are side-stepping this recession [...]
New Google Adwords Quality Score Improvements
Share If you are currently using Google Adwords, you may be interested to hear that Google just made some improvements to its quality score algorithm. In case you are not entirely sure, Google Adwords quality score is a major determinant in how much an advertiser ranks and pays for their keywords relative to competitors. Google’s [...]
Is Pay Per Click Better Than SEO?
Share I spoke to a good search engine marketing friend of mine the other day, in which we discussed the pro’s and con’s of search engine optimization (SEO) vs. pay per click advertising (PPC.) But, first I want to tell you who won, which was me of on my soap box of PPC course…just kidding. [...]
