Tag Archives: Pay Per Click Advertising
Search Engine Marketing Unveiled
Why use SEM? If you want to succeed on search engines, you need top ranking pages to bring in significant traffic. More importantly, you need to know what keywords you need to rank on, and how fast you can do it.
The Perfect Landing (Page)
Share An important aspect of any pay per click advertising campaign is the landing page. You’ve written a compelling ad; it’s been found by the search engines; then suddenly – CLICK – and that potential customer has arrived on your landing page. Let’s hope you’ve done a good job to convince him/her to fill out [...]
Negative Keywords: How To Identify PPC Keywords Not Worth Purchasing
Share There are a lot of theories on the best practices to manage a pay-per-click (PPC) advertising campaign from how to target keywords, what ad text to use, and what to put on your landing page. Many of these theories pose good arguments and it’s almost impossible to nail down “the perfect” strategy. Therefore, I [...]
New Google Adwords Quality Score Improvements
Share If you are currently using Google Adwords, you may be interested to hear that Google just made some improvements to its quality score algorithm. In case you are not entirely sure, Google Adwords quality score is a major determinant in how much an advertiser ranks and pays for their keywords relative to competitors. Google’s [...]
Is Search Engine Marketing REALLY marketing?
Share I have always found humor in how things sometimes get their name. For instance, do you know what the difference is between an herb and a spice? Do you the people that know the difference say, “Hey honey, can you pick me up some spices at the store?” In any regard, I’ve always struggled [...]
