The second video segment of the BBB seminar, “How to use Twitter for Business,” addresses the question, what is Twitter. By definition, it’s a free social networking and micro-blogging service that enables its users to send and read each other’s updates, know as tweets (Wikipedia). But what’s interesting are the different ways companies are using Twitter.

Popular ways companies use twitter:

• As a public relations or marketing channel
• As a research channel
• For internal/group discussions

As you start to think about how you can use Twitter for your own business, keep in mind that although it is free, it does require time and participation.

For more information on Twitter and how companies can use it as a marketing or public relations tool, watch Part 2, “What could be better than free?” now and be sure to stay tuned for more from, “How to use Twitter for Business.”