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Interestingly enough, most websites I run across don’t have as much of a problem in getting traffic as they do in converting the traffic they have. Sure, we all would agree that getting some more traffic certainly wouldn’t hurt. But generally speaking, there are usually many easy to implement website changes that most companies can perform to their website that will immediately add to the bottom line before spending a dime on website promotion.

Ok, so what are the secrets you ask? Well believe it or not, making your website lead generation firendly isnt as hard as you think as long as you stick to the basics. The below 3 tips may seam elementary to some, however i assure you than if you follow these basic guidelines, your lead generation efforts will thank you.

1. The phone number- The last thing you want is a qualified prospect having to work at trying to contact you. I’m a fan of putting important contact information in the upper right hand corner of every page. Many web users like to call rather than e-mail or fill out a form. So, if you plan to track leads, make sure you purchase a unique phone number for your website.
2. Clean-up your form submissions- This is not the easiest or the most fun task to perform, but does have one of the largest pay-outs in my opinion. First, start out by outlining the information that you would like to know about a potential customer that would make your qualifying efforts easier. Next, try to shorten your list to the “bare minimum,” as most website users typically don’t like long forms to fill out. Lastly, add a captcha (a number or letter field that prevents spam) and a form validator that will notify users if they missed a field. Lastly- test, test, test!
3. Focus your content- “Our business is your business.” Does your content describe what your product or service does well or could be used for any company? It wasn’t until recently that marketing and advertising professionals started to recognize that web content writing is different than print. More specifically, web users are time poor. If they don’t find what they are looking for, they literally are a click away from your competitor. As a general rule of thumb, try to keep your content down to 300 words or less per page. Additionally, focus your writing on solving customer “pain points”…that is what your customers likely care the most about your product or service.

As you may have noted, none of the above related to flashy graphics or web design. These are important aspects to lead generation as well. However, sticking these 3 basics will assure that the visitors you do have can get the information they need as well as contact you when they are near a purchasing decision. Good luck and happy selling!