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There is a BIG difference between a good-looking website and a website that works.  99.999% of businesses are aware that they need a website. However a large percentage of those businesses do not know that their website could hurt them rather than help them.

Many websites are created in-house by various different employees, which is usually a big mistake.  Just because your administrator took a class in college or plays on the internet a lot does not mean they are capable of creating and designing a workable website that will generate leads and grow your business.

Another common mistake is not putting your contact info on the homepage in the upper right hand corner. Rather they put it down on the bottom of the page or only on the Contact Us page.  The issue with this is that we are all time poor and have no attention spans while surfing the web.  We know what we want and we want to get it in about 30 seconds by searching via Google, Yahoo or MSN.

I have also come across several Brochure sites meaning they are used as a reference only.  A reference only site is not really a working site, but an online brochure that you can direct companies you already have contact with to but does not work well to generate new business.

The last mistake people make is a lack of links.  There are sites that will link to your site and sites you should link yours to.  This adds credibility to your site, making it more resourceful if you have good links, but more importantly, the linking process helps gain relevance for Google, Yahoo and MSN Search algorithms. This will help your site show-up higher in natural or “unpaid” listings in the search results.

So How Do You Make Your Site Fabulous?
A website that works is one that has several different elements incorporated into it.  Everyone knows that your website should look nice and be in keeping with your specific industry and branding, but there a few other things you need to do before your website is fabulous.

• It should be updated every 1 to 2 years depending on your industry.
• The navigation should be easy and clear for your visitors to understand.
• You should always have your contact information (phone #) visible on every page.
• Search engine optimization (SEO) is an element that is more important than any of the other elements.  SEO is what gets your website found by consumers and businesses searching for your product or service.
• Tracking with Google analytics or any other analytics program is an easy way to gauge the growth your company is driving from your site.

By optimizing and building a working website, that incorporates all these elements, you can generate leads online and find your business growing.

Advice: Use a professional web designer/developer to create and launch your website.

Chio –
Lennea Israelson