Internet Consulting / Corporate Branding

Why is Internet branding critical?

The importance of traditional branding has been well studied and documented. Branding online is just as critical as it's traditional counterpart.

Consider these facts:

5% Web sites get 75% traffic.
Brands are given preference by buyers when using shopping agents & selecting search results.
Brands command higher prices – For example, Amazon gets 7-12% more than bargain online retailers.

How can you help me with my Internet branding?

We can help you in the following ways:

Developing and Refining Your Internet Brand - We can help you develop a brand or refine your current brand. We'll help you establish brand positioning that works both traditionally and online. We've done this for small businesses as well as enterprise corporations.

Achieving Internet Brand Awareness - We can help you get your brand well entrenched in your market of interest using two technique via search engine marketing. The Interactive Advertising Bureau IAB) Search Engine Effectiveness Committee published a study July 2004) on the brand lift of textual paid search results. Their conclusion was as follows: "On average, when respondents were asked to name a specific leading brand within a tested industry, they were 27 percent more likely to name the brand displayed in the top spot compared to a control group not exposed to the ad."

Search Engine Marketing - The Interactive Advertising Bureau IAB) Search Engine Effectiveness Committee published a study July 2004) on the brand lift of textual paid search results. Their conclusion was as follows's: "On average, when respondents were asked to name a specific leading brand within a tested industry, they were 27 percent more likely to name the brand displayed in the top spot compared to a control group not exposed to the ad."

Online Public Relations - This is accomplished via search engine optimized press releases, articles, and position statements. This methodology enables our clients to cut through media clutter, reach larger audiences, and selectively target the right audience.

TMA E-Marketing Can Help You

We'll help you achieve your Internet marketing goals. Contact us for a free no obligation consultation.

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