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TMA E-Marketing, Search Engine Optimization Services Company Minneapolis, Minnesota

Internet Consulting / Internet Marketing Plans

Why should I consider an Internet Marketing Plan?

There's more to having a successful online business than just putting up a Web site. We'll help you put together a complete Internet sales and marketing business plan designed to establish your Web presence, drive customers to your site, and get them to buy. Whether you're an ebusiness startup or a Fortune 500 enterprise, all successful businesses start with a plan.

Our goal is to provide strategic guidance that enables you to achieve your online objectives. Our Internet marketing plans typically encompass: Customer Profiling: Profiling the Web site's intended audience, online needs, and fulfillment requirements. Rationale: The Internet has put the power in the hand of the person holding the mouse. Customers now have 24/7 access to products and information and a firm's competitor is only a mouse click away! Customer profiling enables the online marketing to address and fulfill the customer's needs.

Search Engine Visibility - The Web site's search engine friendliness, listings, and positions in the major search engines. Rationale: This information is critical because 60%+ of all visitors to a site arrive there as the result of a search and 90%+ of all "found" sites are ranked in the top 30 search matches. Statistics also indicate that consumers are five times more likely to purchase goods or services as a result of finding a site through a search engine versus a banner advertisement. Therefore, it is imperative that a Web site be search engine friendly, be listed in the major search engines, and rank highly for appropriate key words i.e., words used in search queries).

Link Popularity - A measure of the number of other important and relevant Web sites linking to the Client's site. Rationale: Link popularity is critical for two reasons. First, linking sites can drive relevant traffic. Second, all major search engines use link popularity to determine a site's rankings.

Competitive Analysis - Identification and analysis of major competitors in a given industry and how effectively they compete online relative to the Client's site. Rationale: Analysis of the Web site's competitors determines how well the company meets competitive threats. Internet users frequently comparison shop relative to the products or services sought. This comparison will often be biased by the look, feel, user friendliness, utility, and brand consistency of the site relative to the competitors. In addition, an analysis of the industry will reveal potential opportunities not being addressed in the market place.

User Interface - The Web site's look, feel, user friendliness, utility, and brand consistency.

Rationale - These aspects determine how messages are conveyed to the target audience and their likely behavior. Often, these elements will bias the site visitor during competitive comparisons. For example, a site that is difficult to navigate may be abandoned completely in favor of a competitor's user-friendlier site. Brand consistency of the Web site is critical in conveying to the customer the trust level they have associated with the client's company.

E-Commerce - What it takes to successfully sell on line, from the simplest shopping cart to a full-up customer relationship management system. Rationale: About 10% of the entire US economy now flows through the Internet! This means that e-commerce has become mainstream. Companies that effectively use e-commerce will achieve productivity gains and customer relationship management opportunities that provide numerous advantages over their less savvy competitors.

TMA E-Marketing Can Help You

We'll help you achieve your Internet marketing goals. Contact us for a free no obligation consultation.

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