Online Public Relations
Why should I consider online Internet Public Relations?
Online public relations can significantly
increase the reach of any public relations campaign.
Just consider the following:
- 98% of journalists go online daily.
- 92% go online for research purposes.
- 73% go online to search for press releases.
- Over half the US is online (about 150 million people), 80% use search engines.
These statistics strongly imply that the Internet can be used to communicate to journalists and the public via search engines. For example, a journalist doing an Internet search for the latest news on the “Vioxx law suit” would have a high probability of finding a press release properly search engine optimized for that keyword.
Search engine optimized press releases, articles, and position statements enable a way for clients to cut through media clutter, reach larger audiences, and selectively target the right audience. TMA E-Marketing has electronic PR services to accomplish that goal.
TMA E-Marketing Online Internet Public Relations Services
- Search Engine Optimized Press Releases -
Sending out your press releases via traditional
newswire services doesn't guarantee readership. There
are literally thousands of press releases issued daily.
Yours may just end up buried in the clutter. A search
engine optimized press release will come up in all major
search engines for popular keywords likely to be used
by journalists doing research related to the press release
content. Learn more about Search
Engine Optimized Press Releases.
- Search Engine Optimized Articles -
Writing an article is a great way to get publicity and
recognition. However, why be content with only the circulation
of the magazines that carry the article? A search engine
optimized article can expand your readership 10X by reaching
Internet searchers, including journalists, looking for
related information. Learn more about Search
Engine Optimized Articles.
- Search Engine Optimized Position Statements - Stating your company's position is a critical part of reputation and communication management. Often these statements are buried in the company’s Web site newsroom. Few position statements find their way to the appropriate audience. Search engine optimized position statements assures your position will available to anyone doing an Internet search. Learn more about Search Engine Optimized Position Statements.
TMA E-Marketing Can Help You
Whether you're a Fortune 500 enterprise that needs to develop a complete online public relations campaign or a startup looking to get noticed, we can help you. Contact us for a free no obligation consultation.




